Social Media

Drawing Board emphasizes content-driven, sales-focused Facebook marketing. Facebook is a massive global marketplace with more than 1 billion worldwide users. It offers unparalleled opportunities for small businesses, including customer-specific and geo-targeted advertising, a Shop Now section that allows for direct sales and marketing campaigns designed to bring customers through the door.  

We couple eye-catching, high-resolution imagery with light text that speaks to the audience it’s designed to reach. We start by conducting a photoshoot at your business and gathering existing content. Next, we sort through your business’s Facebook metrics to determine who you’re reaching, what your audience best responds to and when your audience is online. Once your campaign begins, we often schedule posts ahead of time so they appear at peak traffic times. We take the guesswork out of social media.

Effective Facebook marketing transcends memes and emojis. It requires savvy communication, a photographer’s eye, deliberate and calculated writing, a solid grasp of grammar, punctuation and spelling, and a firm understanding of the target audience. Drawing Board satisfies those requirements. And, of course, we  know when to use the occasional meme and emoji. 🙂

Our social media management includes:

  • Pre-campaign interview and photoshoot.
  • High-resolution images and media designed for posting, sharing and printing.
  • Daily Facebook posts crafted to meet the audience you want to reach.
  • Detailed weekly and monthly reports.
  • Recommended Ad Manager advertising campaigns.
  • Page oversight and development.
  • Individual, personal responses to messages, comments and visitor posts.
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